S'hail, is an Arabic name that means "Canopus" which is the star that has been closely related to the kick-off the raining, hunting & falcon migration season in MENA.
It is a brilliant star in the southern constellation of Carina and the second brightest in the night sky.
This name was carefully chosen by the event organizing committee due to its cultural and heritage impact on the hunters' lives in the State of Qatar and the region.
The project brief entailed implementing a minimalistic approach when developing the exhibition's identity.
The simplicity of S'hail brandmark gave us the opportunity and the flexibility to develop and execute an array of patterns and layouts out of it.